How creating the right culture can help brokerages recruit top agents

At Dream Town Realty, founder Yuval Degani emphasizes a holistic approach to the real estate industry and asks prospective agents where they want to go in life, rather than what sales numbers they want to achieve or how much money they want to make. Depending on their business and life goals, he can use their response to help them map out a way to get there.

“We want to be sure we can serve somebody and help them get to where they want to be,” Degani says. “That’s our mission, and that’s really how we determine the fit. We give them the culture, we give them the benefits and we ask the question, ‘Is this somebody who’s going to be giving some positive energy on a daily basis?’”

Read more at Chicago Agent Magazine. 

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