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determine your selling factors

no matter the reasons, list your home with the brokerage that
will give your property to best exposure

Get a FREE Home Valuation now


prepare your home for sale

first impressions count, let a dream town agent guide
you on staging your home

Meet Staging Experts >>

listing your home for sale

from property photos to online marketing, your dream town
broker will guide you every step of the way

get started: list your home >>

negotiating and closing the deal

get the best value for your property with an expert negotiator

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Key Selling Factors

Successfully selling a home involves sound planning, quality advertising, thorough market exposure and knowledgeable salesmanship. But there are additional factors that impact your property's resale value...

Asking Price

Use a comparative market analysis (CMA), prepared by your agent, to determine a listing price that is appropriate for current real estate conditions and competitive with comparable properties. If your home is priced higher than others in the neighborhood, buyers know they can get the location for less. Aim for the median, which leaves room for negotiation and entices seriously interested parties to make a bid.


Location plays a key role in attracting buyers. Are you near schools, public transportation, entertainment, and restaurants? Highlight your proximity to desirable community amenities to increase your home's desirability.

market conditions

Interest rates, consumer confidence, neighborhood trends and the overall economy affect real estate sales and lead to a "seller's," "buyer's" or "balanced" market. Know which situation you are dealing with and expect the value of your property to adjust accordingly.


The level of inventory of homes similar to your own impacts your property's resale value. When there are several comparable places with similar amenities, finishes, and location, price usually determines who gets the sale. Extremely customized floor plans (even though they have little competition) may not fly off the market because they suit a very specific niche instead of the majority of buyers.

Aesthetics and Amenities

Attractive interior decor, neutral color palettes, newer appliances, sound foundation, reliable roof, manicured landscape, and a well-kept "look" appeal to the largest audience and sell quicker.

what is your home worth?

Try out our Instant Evaluation tool below—enter some basic information about your home and you'll receive a quick estimate about its current value. Then call us today to discuss how we can help you receive the best price from a buyer!

Talk With Us!

If you need to reach your Dream Town Broker or have a general question, please call 312.265.8000 or email us.

If you have questions about a property, please call 312.278.2000.