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LGBT Panel Discussion

LGBT Real Estate Study Results

Dream Town Realty partnered with veteran consumer researchers at CMI Community Marketing & Insights to conduct Chicagoland’s first comprehensive LGBT real estate study.

We gathered quantifiable information about the LGBT community and their preferences and needs relative to the real estate process. The results of our study were instrumental in developing our LGBT Client Services Division. Below you will find the questions we asked survey takers. Click on each question to read our findings. You can also download the entire study at the bottom of this page.

55%

of LGBTs in the Chicago Metro area prefer to work with a broker who self-identifes as LGBT.

95%

stated that their broker must at least be LGBT-friendly.

57%

of LGBTs report concern over the possibility of discrimination in the home purchase process.

Study Topics

  1. Who did we talk to? - Participant Profile
  2. Working with a self-identified broker - If you were looking to buy or sell real estate, how important is it for you to work with a real estate agent who self-identifies as being part of the LGBT community?
  3. Concerns about discrimination - With the implementation of new marriage equality laws, and other standing LGBT nondiscrimination laws/protections, how concerned are you about the potential that you may face "discrimination" in the home purchase process?
  4. Personal experience with discrimination - Have you personally experienced discrimination in the process of purchasing a home?
  5. Neighborhood preferences - How important is it to you that you live in neighborhoods with certain characteristics like convenient public transportation, quality school district, etc?
  6. LGBT buyer & seller resources - If a real estate company were to offer resources for LGBT buyers and sellers - online, or a seminar - what topics would you be interested in learning more about?
  7. Plans to buy and sell - Have you personally experienced discrimination in the process of purchasing a home?
  8. Types of real estate purchased - How important is it to you that you live in neighborhoods with certain characteristics like convenient public transportation, quality school district, etc?
  9. Reasons for purchasing real estate - What were your reasons for purchasing real estate?
  10. Purchase preferences - What type of real estate do you plan to purchase?

Download PDF of Survey (9.8mb) View HTML Version of Survey