Dream Town Realty partnered with veteran consumer researchers at CMI Community Marketing & Insights to conduct Chicagoland’s first comprehensive LGBTQIA+ real estate study.
We gathered quantifiable information about the LGBTQIA+ community and their preferences and needs relative to the real estate process. The results of our study were instrumental in developing our LGBTQIA+ Client Services Division. Below you will find the questions we asked survey takers. Click on each question to read our findings. You can also download the entire study at the bottom of this page.
of LGBTQIA+s in the Chicago Metro area prefer to work with a broker who self-identifes as LGBT.
stated that their broker must at least be LGBT-friendly.
of LGBTQIA+s report concern over the possibility of discrimination in the home purchase process.