Tuesday Apr 29, 2008

It's All About the Micro-Market

The media tends to speak in terms of national numbers and regional trends when it comes to real estate news. Unfortunately, such broad interpretations of the housing market can grossly underestimate how well specific areas are doing -- such as our hometown of Chicago, which has seen home price increases in 70% of its neighborhoods in the past two years. That's why it is important to look at the "micro-market" to get a true gauge of current home values and sales in a particular spot.

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